AI Media Framework
Unlock the full potential of your media plan with our AI-driven framework. Our solution can surface hidden data patterns, apply business intelligence modeling scenarios, predict potential outcomes/relative probabilities and backtest outcomes for neuro-symbolic AI application.
Unified Data Integration
Media Platforms
Google Ads, Meta Ads, email marketing data, etc.
Shopping Channels
Integrate with channels like Google Shopping, Amazon & Microsoft Shopping.
Inventory & Trends
Connect inventory management systems & market trends.
E-Commerce
Correlate shipping data, pricing in market, carrier costs, & much more.
AI-Optimized Ad Spend
1
Data Ingestion
Collect data from all sources.
2
Analysis & Surfacing
Surface data and apply business intelligence.
3
Training & Modeling
Testing hypothesis' and refining processes.
4
Implementation
Generally blended human + automation.
Vertical Market Intelligence Examples

1

Uncertainty Modeling
Models that excel at incorporating uncertainty in variables allowing for a more realistic representation of complex systems.

2

Random Sampling
Generate random values within a defined range for each uncertain variable to predict & test potential outcomes.

3

Probability Distribution
The final output is not a single prediction, but a distribution of possible outcomes with associated probabilities, providing insight into the likelihood of different scenarios.

4

Portfolio Management Models
Manage and distribute spend using intelligent financial models based on a complex sets of requirements and goals.
Let's go deeper…
What was actually happening.
Geographic distance from primary distribution centers resulted in elevated shipping costs for customers in outlying regions, across numerous product lines, as a result of a diverse set of causes, impacting 24% of spend.
  • Very high abandon rates
  • Reduced conversion rates
  • Lower overall sales volume
  • Poor media efficiency
  • Data contamination
  • Cross organizational impact
AI Possibilities
Predictive distribution models provide possible outcomes with associated probabilities relative to KPIs.
  • + spend in low-cost markets
  • - adjust spend in regions
  • Reduced/free shipping
  • Highlight value beyond price
  • Supply chain modification
  • Alter fulfillment processes
  • Packaging modifications
  • Product availability +/-
  • + organizational impact
  • Accurate growth modeling
Integration with logistics/supply chain solutions like C-3PO could provide mechanisms for a more impactful solution.
Key Benefits with C-3PO
Seamless integration with our supply chain and logistics framework.
Accelerated Growth
Drive business expansion and media efficiency.
Integration
Leverage supply chain data to optimize media spend.
Enhanced Insights
Deeper understanding and more predictive.
Next Steps
AI has a role in every organization. Let us show you how we engineer thoughtful, practical solutions that work.
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